Services
I prioritize your product roadmap for business impact.
By optimizing cross-channel customer journeys and removing friction, you improve conversion rates and strengthen your customer loyalty. Let’s help your users skip the frustrating stuff and just have a really pleasant experience with your brand.
A fast, expert diagnosis of your end-to-end customer journey across channels— uncovering where users encounter friction, and identifying what to fix first.
WHAT YOU RECEIVE
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Cross-Channel Experience Mapping: Receive a single, unified view of your complete customer journey across web, app, email, SMS, and stores— replacing fragmented team dashboards with one source of truth.
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Friction Deep-Dive Assessment: Pinpoint the exact moments where you're losing sales and frustrating customers, backed by evidence rather than internal opinions.
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Prioritized Improvement Matrix: Receive an executive-ready roadmap that ranks improvements by customer impact versus effort, giving your teams a data-backed priority list they can act on immediately.
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Executive Briefing & Cross-Functional Alignment Session: Align siloed cross-functional teams around clear ownership of future fixes— so they can stop pointing fingers and move forward together.
Timeline: 4-weeks
Opportunity Score: Rapid Impact / High ROI
Omnichannel Experience Audit
Good + Human is an independent consulting practice founded by Sam Scott, a senior experience strategist based in Seattle, Washington.
Good + Human is the culmination of ten years of hands-on experience across digital product management, product marketing, research, and ecommerce functions layered with a cross-disciplinary lens of human-centered design, behavioral psychology, and user experience (UX) principles.
I'm a data-driven empath that advocates for elegant, intuitive, and inclusive experiences that consider the people moving through them. I am particularly skilled at,
- customer journey mapping
- product roadmap prioritization
- mobile UX
- strategy
- thinking like a human
I believe good design should be accessible and solve people's problems, creating value for them. From my experience, it's this combination of useful and usable that results in "sticky" high-conversion user experiences.
About
organizations
I've worked with
Good + Human's approach
I look at your business through the eyes of the people who use it.
Good + Human will highlight your brand's unique opportunities for optimization (and to recoup future lost revenue) by scoring effort vs. impact to simplify roadmap prioritization.
We map the intersection of business goals and user needs. We identify what is essential, remove what is friction, and ensure good, clean user interactions.
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